Our approach began with an in-depth study of the campus layout and traffic patterns, ensuring that each sign and totem was placed for maximum visibility and usability. The system we designed is both intuitive and cohesive, providing clear and consistent guidance to visitors and employees alike.

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All elements of the signage system are compiled in a detailed brand book. This comprehensive guide includes design specifications, material choices, and installation guidelines, ensuring the integrity and consistency of the signage throughout the campus. Our objective was to enhance the navigational experience while embodying the TIM brand’s modern and dynamic identity.